I remove the tech mess quietly eating your week.
Seventeen years building a cake business, from my home kitchen to a 500sqm warehouse with a team, a drive-through and wholesale accounts. Businesses don't scale on hard work alone. They scale on systems, and I built mine as I grew. I sold the business in 2025, went full tech nerd, and now I build those systems for business owners who'd rather buy back their time than learn another app.
The mess isn't free. You're already paying for it.
I ran a business for seventeen years, so I count everything in dollars, not vibes. The same quiet leaks show up in almost every small business. Here's what they typically cost, with the assumptions shown.
Five hours a week of copy-paste admin at $35 an hour. That's a family trip to Europe, every single year, spent re-typing things a system should be moving for you.
Two missed or slow-replied leads a month at a $400 average sale. They didn't say no. They didn't say anything. They bought from whoever answered first, and the business that answers first is always the one with a system doing the answering.
Three hours a week ferrying data between your booking tool, your inbox and your spreadsheet. At the same $35 an hour, that's over $5,400 a year. I can build you a robot that does this for you in seconds, without ever making an error.
The one so tedious you've gone numb to it. You do it the long way because you've always done it the long way, and every time, somewhere in the back of your mind: surely there's a better way. There is. There almost always is. You've just never had time to find it, which is the whole problem.
Your numbers will be different. That's exactly what the $297 report works out: your leaks, your dollars, maths shown.
Hand it over today. I'll take it from there.
No discovery calls, no proposals, no six-week timelines. The $297 report is the discovery, and it comes back to you within 2 business days with one fix already done.
Tell me what's driving you mad
Pay, then answer my Fix-It Brief. This isn't a form to rush. It's your chance to vent properly. Make a cuppa, tell me everything like you'd tell a mate, and don't be polite about it. The more you unload, the deeper I can dig. And if you're up for the clever bit, it's completely optional: a two-minute screen recording of you doing the annoying task, talking me through it. That video tells me more than an hour-long discovery call ever would.
I dig while you get on with your week
No homework, no meetings, nothing required from you. I go through everything you've told me the way I ran my own business: find every leak, put a dollar figure on it, and work out exactly how to fix each one.
Everything, explained properly
Within 2 business days you get your full report plus a video of me walking you through it: every leak, its monthly cost, and exactly how to fix it, yourself or with me. One fix is already done, on the house, so you can see the difference before spending another cent. And if anything's unclear, book a free 15-minute clarity call and I'll go through it with you.
"Couldn't I just ask ChatGPT?"
Of course. You can also watch a YouTube video and rewire your own house.
ChatGPT can give you an answer. It cannot tell whether that answer is right for your business, spot what you have missed, access your systems, build the solution, test it properly or fix the fallout when it breaks.
And that is where the "free" option gets expensive.
This is what a brain dump can turn into.
Real messes, and what came back. These are examples of the $1,199 Built For You and $3,499+ Custom Build tiers. Your $297 report is the diagnosis that shows you exactly which fix your business needs, and how to get there. Names and numbers blurred, because what you tell me stays between us.
A quote calculator built for exactly how she works. Costs and hours in, a sendable price out, deposit included, and what she's really earning per hour before she says yes. No more quoting blind.
A full pricing desk: fixed costs, ingredients, packaging and recipes entered once, then every job priced to profit forever. Cost it once, price it forever.
A pricing calculator that costs every ingredient, every hour and every hidden overhead, then shows the gap between what you were going to charge and what you should. That gap is what you've been personally donating to every order.
A complete custom app, designed and built end to end: guided check-ins, a memory of what helps, and a straight line to a trusted adult when it matters. The kind of tool a paediatric or allied health clinic could offer families under its own name. The Custom Build tier means exactly what it says.
Your mess will be different. That's the point. Nothing I build comes off a shelf.
This is what $297 buys.
A sample report, so you can see exactly what lands in your inbox: every leak named, costed with the maths shown, and how to fix each one — yourself, or done for you. The step-by-step fixes are blurred in the sample. Yours arrive unlocked.
Click any page to read it full size. Sample shown for a fictional business, because real client reports stay private. Drag to see more →
Start small. Scale when you've seen the proof.
Everyone starts with the report. I don't skip it for anyone, including friends. It's how I earn the bigger work instead of pitching it. Every fix in the report comes with DIY instructions, so you're never forced up the ladder. Most people climb anyway, but after they've seen me deliver, not before.
The full diagnosis of your business: every leak, what each one costs you per month, how to fix each one yourself, plus one quick win already fixed and shown in your video, free. And if your brief shows me something I can't serve brilliantly, I refund you before we start. One clean refund beats one mediocre job. That's the deal.
One complete system that plugs your biggest leaks: bookings, quotes, lead capture, follow-ups, whatever your report says matters most. You keep running your business exactly as you do now. The system quietly handles the rest.
A full website or app that runs your whole operation end to end. One-page scope signed before we start, so you know exactly what you're getting and exactly what it costs. In seventeen years of business I was on the receiving end of enough dodgy invoices and surprise extras to last a lifetime. I don't do that to people. Ever.
I keep it all running: hosting, updates, and a monthly allowance of tweaks and "hey Clare, can you just..." requests. Enough to keep everything humming, capped so it stays fair for both of us. Your systems stay someone else's problem. Mine, specifically.
And because charging you twice would be rude: your $297 comes off any build within 7 days of your report.
I've run what you're running. For 17 years.
I built my cake business from a home kitchen into a 500sqm commercial operation with staff, wholesale accounts and a drive-through. The only way you scale to that is by building systems that run without you. Quoting, ordering, production, invoicing: I systemised all of it while most of the industry was still doing it by hand. That's the exact skill I sell now.
I sold the business in 2025, moved to Vanuatu and went full tech nerd. The difference between me and an agency is simple: I've made payroll. I've priced work, managed a team and answered to real customers, so I build for how a business actually runs, not how a software demo says it should. I don't hand you software and wish you luck. I remove problems. And because I only take on what I can deliver fast and properly, spots each week are genuinely limited. When it's full, it's full.
I'm the founder of Booked Out Baker, software for cake businesses, and I run the Booked Out Baker community on Skool, where my online cake business courses live. If cake is your world, come join us.
Keep paying for the mess, or pay once to end it.
You've just read what the mess costs. The fix is $297 and one honest brain dump today. Within 2 business days you'll know exactly what's leaking, what each leak costs, and how to fix every one of them, with one fix already done and working.
Fix my biz for $297Limited spots each week. When they're gone, next week it is.